How to digitally market your small business online and gain page ranking through video SEO and social media techniques

Creating quality blogs that will get your business traffic consistently while aiding your website’s page ranking


Marketing your small business online is all about creating interesting, relevant, original content.  Two things you must know about what different media will gain you which advantages or not, and how to craft an efficient template for distribution, will make all of the difference in the success of your overall campaign.

IMG_2085 IMG_2098 IMG_2107 IMG_2110 IMG_2113 The first thing to know is that the “better” your media, the more “points” Google will award your post, and consequently, the more likely Google is to place your media at the top of a related search query.  Now remember, it’s all of these tips in aggregate, so I’m sure some people would say that it doesn’t do much, and if they mean vs a video, then of course they’d be right.  But it’s all about the little steps, that add up to make a large difference in the end.

Right down to taking the time to identify the right long tail keyword SEO plan.  Don’t let anyone tell you what should make perfectly good sense to you, if it’s explained right the first time…..People will say anything to get what they want, or just to flat out be right, or to try and ‘put you in your place’…..and if you only talk to a few people about SEO, it can be very misleading and VERY confusing.

I want you to do me a favor, a little exercise with me, somewhat Socratic, and you can draw your own conclusions.  I want you to clear your mind of any judgements or opinions ESPECIALLY negative views skewed by some event in the past, or something you heard.  Just consider things at your own pace and draw your own conclusions….from scratch.  I’ll cover photographs today, but quickly cover all I know so we can start learning together…..at least I hope someone will give their opinion so I can play with others!

I put it like this b/c I don’t have a horse in the game; meaning it makes no difference to me whether you believe my opinion about what SEO is or my personal answers about how to approach your own small or local online marketing campaign.  I just really enjoy thinking, and sharing and learning, and growing collectively stronger, and more capable as a connected people. So I’d love to hear everyone else’s opinion and ever-changing conclusions about these topics, I certainly don’t claim mine is right, it’s just my own logical thought pattern and the conclusions I have to work with, based on the success and proof I have and have had….nothing more.

Heck, I’d concede that I could have gotten lucky twice or three times in a row……but I think we all know that Google doesn’t allow for that casino conveinence!  So, anyway, I’m just sharing and learning and growing myself……here is how I have drawn conclusions, from asking myself: WWGOODO?  What would Google do?  

I can pretty much count on the certainty of what I assume Google will do, because they have a straight forward objective, with zero room for error, or social uproar rather.  Google is hear to make money like everyone else.  They make money by providing a service to businesses.  Advertising and exposure to the right people: arguably not only the most important thing your business can do as a business, but maybe even more important than what your business is.

Even if it’s a bad business you can make plenty of money before you eventually lose (and all bad things, unmoral things, evil, weak, carless, and just plain illegal and bad for the people of our world ideas and businesses will come to a certain end, the people will not tolerate it, and they shouldn’t ever have to).  Point is if you have a great product and can’t get in front of the right people, then you’ll make way less money than even the “bad” business because of what I hope are obvious reasons.  Don’t tell me that word of mouth will do it, because speaking in majorities, word of mouth can only reach so many people in time, and the “bad business” that marketing perfectly to everyone in the country, at least got one sale before they were exposed! And your small business, most likely would take a lifetime to sell that many units, no matter how good the product was, by word of mouth alone in the exact same situation.   Sorry, I am incredibly too verbose, I just seek to explain the details, sorry.

So what is a ‘better’ picture? Think logically from the standpoint of Google, whose job is basically to make sure that relevant, helpful posts, appear in the the top of your searches, AND to make sure that fraudulent companies, trying to appear relevant to your search, but that are really trying to market you something else, don’t appear in front of legit companies…….What does this tell you?  It tells you that logically a higher resolution photo, probably means your company took extra effort to create a portfolio, with a photographer with an expensive camera, or whatever.  A machine, copying and pasting could not easily do this and maintain a super high quality.  At least its A LOT more likely that a legit company did it.

All signs that you are a legitimate company, and not one falsifying data. So craft media with good, quality photos, along with inviting, interesting, engaging text to draw your readers in.  Just remember that no text you could possibly write will catch their eye like a photo, so make sure its the first thing they see when they go to view your post so you get the best chance at engaging them.

used on everything from fine custom cabinetry to handcrafted furniture and floors, heart pine is a tradition of the craftsman

stained Heart Pine is a classic look, always warm and vibrant, speaking to strength and longevity

NOW THIS MAY NOT BE THE MOST ENGAGING PHOTO, SO I CAN QUICKLY GO TO PHOTO SHOP AND TRY TO MANIPULATE A MORE INTERESTING, OR MORE EYE CATCHING, GRAPIC.

cabinets design, virginia, charlottesvile, dc, md, woodwork, design, build, restoration

graphically designed custom cabinetry photo of custom kitchen images

this one is much more interesting…………. though I must admit, that I do NOT have the persimmon of this cabinetry shop to run this marketing, I am merely using this as a graphic design image possibility.  If you actually wanted cduystom cabinetry, you’d have to go to the best custom kitchen and fine furniture design shop in virginia, Jaeger & Ernst, at www.JaegerAndErnst.com

About the Author

Online video marketing company focused on the social media video SEO digital creation and distribution of organic, content video marketing for
Virginia businesses to use within their internet advertising campaign in 2015-2016. Marketing online with video is the key to organic page ranking and search visibility for your local Cville business. Search engine optimization, video blogging and social network linking and distribution will be the deciding factor to your visibility on the first page of searches on Google, Bing and Yahoo.
Promoting small business through online digital marketing, with a focus on video, SEO, and social media interaction. Helping local small business create graphic design, video, imaging, personality branding, and humanize their product or service to be successfully introduced into social media. Because there is only one sure way to get through……come to their mind at the right time! Jingles make people remember, absent of tangible marketing in view. Humanizing makes you more like a ‘buddy’ and people always refer their friends first, if they have a specialty they think would help the situation. Social media, video, branding and theme songs, all online, accomplishes all of this. People shop on the web, they hangout on the web, they get references for products or companies and talk to their friends about them first, many times before any interaction with the company or product takes place. The different social media sites or platforms are really just different “hang out” areas or buildings where the architecture and manner of interacting is just a little different. Pinterest may have boards of pictures, where Twitter may quick link ideas and thoughts, where Facebook and Google + offer all types of media and communities and pages within which to interact. Then You Tube does just videos and so on. Well it’s easy to get caught up in the scare and concern of content being on all different types of social media sites, but look at it another way. These are just different places that people are looking for and asking questions about services or products they like or want to buy. YOUR job as a business is to be visible within these different platforms when someone types in a search that identifies with your business and potential cliental.

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