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fotolia_8145568Video Marketing 101

Video Will Account for 79% of Global Internet Traffic by 2020

https://tubularinsights.com/video-79-percent-internet-traffic-2020/

Video Marketing will be the most used weapon in your online marketing arsenal for years to come.  From user statistics, to viewer engagement there is no other form of digital marketing will the overall impact of video.

 

“72% of businesses say video has improved their conversion rate” (Wyzowl)

 

“People remember 10% of what they READ, 20% of what they hear, but remember 50% after watching a video!”

https://www.worklearning.com/2006/05/01/people_remember/

Video is the best method to convey your brand to your next potential online client.

Online users are many times more likely to purchase your product or services after watching an online video.

video marketing, video Seo, video online, online video marketing

Embedding videos into your blogs is a critical component to your constant content strategy.  Each time your make a blog post make sure to embed a video into the post that’s relevant to the post’s keyword strategy as well as offers the user significant value.

Blog Posts support and reflect your website’s keyword strategy.  Your video SEO should follow suit appropriately.

MOBILE ENGAGEMENT:

  • Almost 50% of web users look for a video before visiting a store, says Google.
  • Wyzowl says that 79% of consumers prefer watching video to reading about a product.
  • And Hubspot says that 43% of consumers want to see more video content this year.

VIDEO WILL BE THE FAR AND AWAY LEADER IN CONSUMER VIEWED DIGITAL MEDIA FOR YEARS TO COME.  BUT HEY, IT’S NOT LIKE THIS HASN’T HAPPENED BEFORE…

T.V WAS INVENTED IN 1927, MEANING THAT NEARLY 100 YEARS AGO VIDEO HAD THIS AFFECT ON THE ADVERTISING WORLD…NOTHING’S CHANGED EXCEPT NOW IT’S THE INTERNET.

JUST WHEN PAPER PRINT ADVERTISING AND RADIO THOUGHT THEY WERE SAFE…

Let’s face, nearly 100 years ago T.V, i.e video, took over as the lead form on consumer advertising.  Nothing will change with the introduction video to the of the internet, except that the internet has now taken over T.V as the place that consumers now watch videos…

Using Video Marketing in your online marketing campaign will literally leave you not only ahead of your competition but well ahead of the curve.

Video Marketing will shortly be where the majority of your majority is allocated to.  Your ability as a small business to handcraft your own digital destiny on the front page of search engines will define the future success of your business…

 

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