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Handcrafting your digital media for online marketing will be the most critical component in your search engine visibility and your page ranking campaign. As placement on the first two pages of a google search becomes harder and harder, local and small businesses rush to figure out just what SEO and video have to do with their posting power on the internet and what your search power rankings really are, what it means, and how you effect them.
My father has a custom cabinetry and fine woodworking shop located in Barboursville Virginia. He and his partner, have been designing the most elaborate and exquisite handcrafted custom kitchens and woodworking interiors that I have ever seen, and they’ve been doing it for over four decades now.
To simply walk through the wood shop and talk with the master craftsmen, many of whom have been there over twenty five years, you would come to know that it was more of a family than anything else. One with the saw. One with he wood. Individually designed and handcrafted. “Dreams built upon request”. These are the mantras of the craftsmen…..and the one I personally like, because I came up with it 😉 “it can’t be perfect, but it can be Jaeger & Ernst” which came to me after watching such an endless pursuit of perfection for over three decades now. Life isn’t perfect and you can’t make anything perfectly. That being said, you certainly can dedicate yourself to the endless passionate pursuit of mastering you craft. In every way, through every detail, through every mistake. To truly dedicate one’s self to the pursuit of perfection, by doing the day in, and day out, absolute best and most committed job possible, is the path of the Jaeger & Ernst Master Craftsman.
Now, back to reality. You have a forty three year old custom cabinetry business that, for all effective purposes, has been digitally non existent for that entire time period. Which apparently has been fine, because business continues to proceed. I think we can all agree that custom designed and individually handcrafted, high end design/build cabinetry in 1973 was not videoed on an iPhone and uploaded to a custom cabinetry You Tube channel, embedded in your website and posted to the first page organically when the search phrases are typed in that identify with that custom wood shop’s success. BUT that doesn’t mean that there wasn’t ample opportunity to have gotten photographic media throughout those years. Thankfully, Jaeger and Ernst’s photo library is vast and beautiful, and very reflective of the beautiful woodworking that they are accustomed to being known for. Making the transition from hard copy media to digital format, the next logical step….
Once you have ample graphic illustrations of your local businesses’ photographic portfolio, you will need to pause for a very intense and long moment to consider what I am going to say next…….
DO NOT LOAD THESE PICTURES TO YOUR WEBSITE AND WALK AWAY THINKING YOU”VE ACCOMPLISHED ANYTHING AT ALL….YOUR WEBSITE MOST LIKELY HAS LESS RANKING POWER THAN MY TWITTER ACCOUNT…..AND THAT’S JUST A SAD, HARD COLD FACT, THAT YOU WILL HAVE TO LEARN TO LIVE WITH, AND IF YOU WANT ANY SORT OF SEARCH VISIBILITY OR PAGE RANKING CAPABILITIES, YOU WILL HAVE TO LEARN HOW TO DO.
This iPad alone has the fastest ability to create, craft, edit, upload and distribute digital media content. In fact the reality is that the iPad is going to revolutionize the way that we do web design, SEO, video, and social media, least of all to mention graphic digital design. I can do more on the iPad photoshop app, from in my car or out in the field, faster than any graphic designer in any town, and probably faster than you could even get the person on the phone……and before I’m back in the office, that digital media is already engineering and uploaded to both my website AND various congruent and connected social medias. And will probably be a week before you here back from the graphic designer, and I don’t know where you’ll think to upload it to. I can only pray that you don’t plan on just uploading that digital photograph of your local business to just your website and calling it a day. If so, you need to get ready and prepared for many many years of never being seen online, unless you physically make someone type you exact web address into a search bar.
When was the last time that someone knew the business they were going to use, BEFORE they looked online for the product and professional availability of those services? Maybe sometimes, but I think we can operate on the assumption that most people DO NOT know which business they are going to choose. That’s half the reason they are online in the first place. The other being, to educate themselves about the situation they are looking into. Point being, if you want to market successfully online in today’s timeline social media world, you better be prepared to upload a TON of media, and have it all properly labeled and described, connected and distributed through at least five major social media channels.
THAT IS UNLESS YOU START GETTING INTO VIDEO SEO. The art of handcrafting perfectly ranked, and You Tube engineered video digital media, is likened to the art of the seasoned master craftsman, and just as critical a component to the end product.
VIDEO is the only element that can supercharge your old and stale, non performing website. In fact, there is a ninety percent chance that an eningeering set of relevant videos embedded into you website is the ONE AND ONLY single thing you would need to do, in order to help you web page’s search visibility and ranking power online.
So while most businesses are focusing on photographs, converting, labeling and sharing, MediaViual would jump right into videos, even if it meant staying as simple as using an intro text, a few Ken Burns effects, and a call to action on the end, all made with the same pictures that were going to be previously uploaded separately as digital photo media. Taking three of those pictures and zooming in and out to specific parts of the picture, provides a great simple, quick and easy fast way to handcraft your own digital video.