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RULE Number ONE: Craft Engaging, informative,fun, eye-catching, short and clearly directing with a Call To Action, Video DIGITAL media. I’ll businesses have an angle that can be taken with video weather is motion picture activated digital online business card format or a YouTube video about the people in your business or a Vimeo or YouTube video that describes the process or gives the reader information or shows your business in a fun engaging light.
Phone number two: keyboard and engineer that video specifically in all available spaces to be relevant reflective and specific to the search phrase that you would like to show up for. This is a process that will be referred to again and again and often repeated to the point of boredom…….
30 upload it to as many video sites and video engines as possible maybe it’s just one YouTube account or four or five different YouTube accounts and a Vimeo account or Spotify or some of the other video engines available online and are popping up everywhere to continue compete with the front page posting a wreck in the power of video.
RULE Number THREE: Share, network and distribute that video digital media AS MUCH and as often as humanly possible, Through social sharing that works like google plus, Facebook, twitter, Vimeo, tumbler, Pinterest, HOUZZ, and Many more like them, that are growing in ranking and posting power everyday.
The war for these social network conglomerate engines that now dominate where Angie’s list and yelp and decks used to want offers unique Avenue and possibility to the crafty individual local small business online engineer with a will and a way to use video games webpage the front page of Google Yahoo or Bing.
These are bunch of front page posting showing the different phrase allergies in the long tail keyboarding and some examples how the words or praise-ologies walk down as you continue to post valuable and highly search engine visibility engineered digital video search media.
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the POWER, IMPORTANCE AND INFLUENCE of ONLINE video, VIDEO SEO, Online Engineering, social media, video marketing, video blogging, SHARING, liking, your aggregate connectivity and network engineering, of your digital business media…….AKA……
Whether anybody can never find you online so you can make money.
THE Right online network engineering and creative video and audio layering, that is all congruent with your organic digital media, and is also Creative, Informative, and Engaging. Important as well, is being correctly engineered with LTKW congruent, campaign strategies and social media liking and sharing, network methodology with be paramount to your local businesses’ ability to page rank.
Video SEO will decide alone whether your businesses’ “online digital video business card” will ever see the first two pages of a local search engine query that directly relates to how your business makes money. Engineering your digital media to be visible in the local search engine queries.
THATS WHAT SEO MEANS.
When someone types into a search engine bar, whether it be Google, Bing or Yahoo, phrases that relate to how your business makes money, does YOUR businesses’ digital media, Vimeo, YouTube Social Media OR webpage or blog, or ANYTHING, directing them further to your site, show up on the first page?! Are You Visible?
If you’re a used car dealership, when somebody types in “the best used cars for sale in Charlottesville Virginia , Miami, Nyc, Ny, Hollywood” does your business pop up in the first two pages of Google?
Can you be found when, in the small amount of time that people spend on the first few pages, deciding which business they’re going to choose, are you available to them in the short few seconds as they decide?
I’m not gonna pull up any referenced statistics but from statistics I have read I know that this is cystic strongly show that not only does video marketing sell overwhelmingly before any other digital media because it is the most conveyor belt form that allows people at least opportunity to have to imagine and the most opportunity to see but it is also the driving force for page ranking in the best way viewers’ or potential clients’, eyes interest and click?
If your builder in Hollywood do you show up for the search phrase “best high end builders or contractors in Hollywood California”
Trust me when I say how important it is to show up on the first two pages of a Google search Google controls and dominates the structure of what shows up on the Internet, Bing and Yahoo follow suit very shortly despite a small video discrepancy in with their main library…….
I cannot stress the fear that you should have about severity of ADD and hyper deficit disorders of my fellow millennial generation, What that means to the amount of’s time or near milliseconds that we will spend not getting what we want online when we are looking for something to try to make a decision. I would have to like it to literally a lightning strike in the sky which is how fast our eyes search the webpage, looking for what catches our eye or attention. It really should not have to be noted that when the guy looks quickly add a page of all text if there is a video color tab that will catch the eye every time. PERIOD.
Lower number of examples of how the video tab that I have rent on the first page sticks out above all other posts and nothing is a guarantee but you got to give yourself the best chance to get that click, and certainly this is a very very large indicator of whether you get that first look or ultimately that click, being able to catch their attention above all other post on the page with a colorful video tab.
Having keyworded, or more so, long tail keyworded, network engineered posts, pages and video digital media, along with photographic images, all specifically, again, networked and engineered with accurate and congruent titles post tags, meta data, structured data, video site mapping and so on, will be extremely neccessary as large conglomerate social media sites and job hiring sites gobble up the first page to nearly EVERYTHING.
I don’t need to psychologist or a statistic to know that I see it and I know it you can choose to disagree and that’s just fine…….
How to use video to market your business online
Graphically design and learn to use video SEO and social media. Make sure your business has business handcrafted digital medias photographs and relevant organic page ranking text articles, that are engaging,mand promote social media sharing and liking. This will be very hard and arduous time-consuming process but now there’s a new tool available that makes it a whole heck of a lot easier to achieve and saves a lot of time in the process.
The iPad offers a unique platform and interaction that has never been accessible to small business owner’s as an online marketing tool before. The very nature of the iPad’s touch screen configuration allows the user to engage in a hybrid fashion that reaches back in time to when the painter or artist still had a brush and an easel as a palate; while still offering the freedoms of efficiency given by technology and the computer.
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The result: a new form of “mobile marketeer” is on the rise with the next coming generation of tablet savvy youth. But first, this brings up a much bigger, more important issue: The world wide web has changed now, into something it’s never been before. Much the same as the iPad gives the individual complete creative control over their environment, the web now does the same through social media. High powered audio, video and graphic design were once elusive and expensive and required an “in” into the industry in order to be around the expensive equipment I’ll give you a perfect example:
Let’s say you want to digitally brand an online marketing logo that would be the identity of your business when seen online through social media. I was doing marketing for my father’s very prestigous, high-end design/build cabinetry shop. They’ve been in business for forty years, and they’ve had a website up for the last 15. Their website was their only form of online marketing for themselves, and they didn’t know SEO, so their was little for them to actively continue doing to ensure that their website traffic grew.
The introduction of social media (the simplified and more emotional, personal, and colorful version of the original Blog concept) has completely changed the way a small business owner can interact and pursue potential customers or clients. The introduction of social media represents the beginning of “the corporate individual”. It used to be that websites were just for business, because they required time and money, and the rest of the internet world was identified by their email, window shopping webpages and “browsing”. Hence web “browser”. The web was once composed of only three main things: business websites, which is the evolution of the physical storefront into the digital window. Then their were chatrooms, were social individuals could mingle about common interests.
Finally, there were blogs. this is the original “middle mqn”. post different ideas as articles or essays to be read, reviwed, and shared amongst the interested, so that knowledge could take the next leap of evolution into the collective conscience that we call the world wide web……
So, it’s is important to remember that the circus we see now in front of us is no more than a templated, branded and packaged niche aggregate of the “big three”, browsers, minglers, business. (change browser to chatroom/mingler, then the thrid one is shared individual and business common knowledge)
Think forward to the evolution of capitalism, supply/demand, and the socio-economic trend of saturated industry. When there is a higher demandof the individual as it’s own business entity. would stand to reason that this major shift in the way we do business will occur (if it’s not plainly already happening before our eyes).
When there is a lack of universal knowledge about most things, we are intristically ill-equiped to expect more than what we get and hardly to choose from whom we get it from. Meaning if your roof needs major repair, and you know nothing about roofing, and there aren’t hardly any roofers, then you have to hope you get treated fairly and the best you could hope to choose or demand from their proffesionalism is that they are insured and hopefully someone can give you a word of mouth reference…….
Now, back to reality, and enough of my dad’s generation. MY generation has instant access to all the references, reviews, research that it wants, in order to find a fair bargin or honest seri=vice. Also, there are more than enough professionals in just about every industry that one can almost choose from one that they personally like, for whatever inane reason, mabye just becuase they remind them of someone they like, or they are similar in one way or another. he point is, gone is the fear of who your’re dealing with and gone is hopeining you like the one you poick. here are so many that you can pick the one you like, and he has to do well, or he knows he’ll never get referral work again, becuase you’ll pick another business.
Handcrafting your digital media for online marketing will be the most critical component in your search engine visibility and your page ranking campaign. As placement on the first two pages of a google search becomes harder and harder, local and small businesses rush to figure out just what SEO and video have to do with their posting power on the internet and what your search power rankings really are, what it means, and how you effect them.
My father has a custom cabinetry and fine woodworking shop located in Barboursville Virginia. He and his partner, have been designing the most elaborate and exquisite handcrafted custom kitchens and woodworking interiors that I have ever seen, and they’ve been doing it for over four decades now.
To simply walk through the wood shop and talk with the master craftsmen, many of whom have been there over twenty five years, you would come to know that it was more of a family than anything else. One with the saw. One with he wood. Individually designed and handcrafted. “Dreams built upon request”. These are the mantras of the craftsmen…..and the one I personally like, because I came up with it 😉 “it can’t be perfect, but it can be Jaeger & Ernst” which came to me after watching such an endless pursuit of perfection for over three decades now. Life isn’t perfect and you can’t make anything perfectly. That being said, you certainly can dedicate yourself to the endless passionate pursuit of mastering you craft. In every way, through every detail, through every mistake. To truly dedicate one’s self to the pursuit of perfection, by doing the day in, and day out, absolute best and most committed job possible, is the path of the Jaeger & Ernst Master Craftsman.
Now, back to reality. You have a forty three year old custom cabinetry business that, for all effective purposes, has been digitally non existent for that entire time period. Which apparently has been fine, because business continues to proceed. I think we can all agree that custom designed and individually handcrafted, high end design/build cabinetry in 1973 was not videoed on an iPhone and uploaded to a custom cabinetry You Tube channel, embedded in your website and posted to the first page organically when the search phrases are typed in that identify with that custom wood shop’s success. BUT that doesn’t mean that there wasn’t ample opportunity to have gotten photographic media throughout those years. Thankfully, Jaeger and Ernst’s photo library is vast and beautiful, and very reflective of the beautiful woodworking that they are accustomed to being known for. Making the transition from hard copy media to digital format, the next logical step….
Once you have ample graphic illustrations of your local businesses’ photographic portfolio, you will need to pause for a very intense and long moment to consider what I am going to say next…….
DO NOT LOAD THESE PICTURES TO YOUR WEBSITE AND WALK AWAY THINKING YOU”VE ACCOMPLISHED ANYTHING AT ALL….YOUR WEBSITE MOST LIKELY HAS LESS RANKING POWER THAN MY TWITTER ACCOUNT…..AND THAT’S JUST A SAD, HARD COLD FACT, THAT YOU WILL HAVE TO LEARN TO LIVE WITH, AND IF YOU WANT ANY SORT OF SEARCH VISIBILITY OR PAGE RANKING CAPABILITIES, YOU WILL HAVE TO LEARN HOW TO DO.
This iPad alone has the fastest ability to create, craft, edit, upload and distribute digital media content. In fact the reality is that the iPad is going to revolutionize the way that we do web design, SEO, video, and social media, least of all to mention graphic digital design. I can do more on the iPad photoshop app, from in my car or out in the field, faster than any graphic designer in any town, and probably faster than you could even get the person on the phone……and before I’m back in the office, that digital media is already engineering and uploaded to both my website AND various congruent and connected social medias. And will probably be a week before you here back from the graphic designer, and I don’t know where you’ll think to upload it to. I can only pray that you don’t plan on just uploading that digital photograph of your local business to just your website and calling it a day. If so, you need to get ready and prepared for many many years of never being seen online, unless you physically make someone type you exact web address into a search bar.
When was the last time that someone knew the business they were going to use, BEFORE they looked online for the product and professional availability of those services? Maybe sometimes, but I think we can operate on the assumption that most people DO NOT know which business they are going to choose. That’s half the reason they are online in the first place. The other being, to educate themselves about the situation they are looking into. Point being, if you want to market successfully online in today’s timeline social media world, you better be prepared to upload a TON of media, and have it all properly labeled and described, connected and distributed through at least five major social media channels.
THAT IS UNLESS YOU START GETTING INTO VIDEO SEO. The art of handcrafting perfectly ranked, and You Tube engineered video digital media, is likened to the art of the seasoned master craftsman, and just as critical a component to the end product.
VIDEO is the only element that can supercharge your old and stale, non performing website. In fact, there is a ninety percent chance that an eningeering set of relevant videos embedded into you website is the ONE AND ONLY single thing you would need to do, in order to help you web page’s search visibility and ranking power online.
So while most businesses are focusing on photographs, converting, labeling and sharing, MediaViual would jump right into videos, even if it meant staying as simple as using an intro text, a few Ken Burns effects, and a call to action on the end, all made with the same pictures that were going to be previously uploaded separately as digital photo media. Taking three of those pictures and zooming in and out to specific parts of the picture, provides a great simple, quick and easy fast way to handcraft your own digital video.