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RULE Number ONE: Craft Engaging, informative,fun, eye-catching, short and clearly directing with a Call To Action, Video DIGITAL media. I’ll businesses have an angle that can be taken with video weather is motion picture activated digital online business card format or a YouTube video about the people in your business or a Vimeo or YouTube video that describes the process or gives the reader information or shows your business in a fun engaging light.
Phone number two: keyboard and engineer that video specifically in all available spaces to be relevant reflective and specific to the search phrase that you would like to show up for. This is a process that will be referred to again and again and often repeated to the point of boredom…….
30 upload it to as many video sites and video engines as possible maybe it’s just one YouTube account or four or five different YouTube accounts and a Vimeo account or Spotify or some of the other video engines available online and are popping up everywhere to continue compete with the front page posting a wreck in the power of video.
RULE Number THREE: Share, network and distribute that video digital media AS MUCH and as often as humanly possible, Through social sharing that works like google plus, Facebook, twitter, Vimeo, tumbler, Pinterest, HOUZZ, and Many more like them, that are growing in ranking and posting power everyday.
The war for these social network conglomerate engines that now dominate where Angie’s list and yelp and decks used to want offers unique Avenue and possibility to the crafty individual local small business online engineer with a will and a way to use video games webpage the front page of Google Yahoo or Bing.
These are bunch of front page posting showing the different phrase allergies in the long tail keyboarding and some examples how the words or praise-ologies walk down as you continue to post valuable and highly search engine visibility engineered digital video search media.
How to use video to market your business online
Graphically design and learn to use video SEO and social media. Make sure your business has business handcrafted digital medias photographs and relevant organic page ranking text articles, that are engaging,mand promote social media sharing and liking. This will be very hard and arduous time-consuming process but now there’s a new tool available that makes it a whole heck of a lot easier to achieve and saves a lot of time in the process.
The iPad offers a unique platform and interaction that has never been accessible to small business owner’s as an online marketing tool before. The very nature of the iPad’s touch screen configuration allows the user to engage in a hybrid fashion that reaches back in time to when the painter or artist still had a brush and an easel as a palate; while still offering the freedoms of efficiency given by technology and the computer.
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The result: a new form of “mobile marketeer” is on the rise with the next coming generation of tablet savvy youth. But first, this brings up a much bigger, more important issue: The world wide web has changed now, into something it’s never been before. Much the same as the iPad gives the individual complete creative control over their environment, the web now does the same through social media. High powered audio, video and graphic design were once elusive and expensive and required an “in” into the industry in order to be around the expensive equipment I’ll give you a perfect example:
Let’s say you want to digitally brand an online marketing logo that would be the identity of your business when seen online through social media. I was doing marketing for my father’s very prestigous, high-end design/build cabinetry shop. They’ve been in business for forty years, and they’ve had a website up for the last 15. Their website was their only form of online marketing for themselves, and they didn’t know SEO, so their was little for them to actively continue doing to ensure that their website traffic grew.
The introduction of social media (the simplified and more emotional, personal, and colorful version of the original Blog concept) has completely changed the way a small business owner can interact and pursue potential customers or clients. The introduction of social media represents the beginning of “the corporate individual”. It used to be that websites were just for business, because they required time and money, and the rest of the internet world was identified by their email, window shopping webpages and “browsing”. Hence web “browser”. The web was once composed of only three main things: business websites, which is the evolution of the physical storefront into the digital window. Then their were chatrooms, were social individuals could mingle about common interests.
Finally, there were blogs. this is the original “middle mqn”. post different ideas as articles or essays to be read, reviwed, and shared amongst the interested, so that knowledge could take the next leap of evolution into the collective conscience that we call the world wide web……
So, it’s is important to remember that the circus we see now in front of us is no more than a templated, branded and packaged niche aggregate of the “big three”, browsers, minglers, business. (change browser to chatroom/mingler, then the thrid one is shared individual and business common knowledge)
Think forward to the evolution of capitalism, supply/demand, and the socio-economic trend of saturated industry. When there is a higher demandof the individual as it’s own business entity. would stand to reason that this major shift in the way we do business will occur (if it’s not plainly already happening before our eyes).
When there is a lack of universal knowledge about most things, we are intristically ill-equiped to expect more than what we get and hardly to choose from whom we get it from. Meaning if your roof needs major repair, and you know nothing about roofing, and there aren’t hardly any roofers, then you have to hope you get treated fairly and the best you could hope to choose or demand from their proffesionalism is that they are insured and hopefully someone can give you a word of mouth reference…….
Now, back to reality, and enough of my dad’s generation. MY generation has instant access to all the references, reviews, research that it wants, in order to find a fair bargin or honest seri=vice. Also, there are more than enough professionals in just about every industry that one can almost choose from one that they personally like, for whatever inane reason, mabye just becuase they remind them of someone they like, or they are similar in one way or another. he point is, gone is the fear of who your’re dealing with and gone is hopeining you like the one you poick. here are so many that you can pick the one you like, and he has to do well, or he knows he’ll never get referral work again, becuase you’ll pick another business.
MEDIAVIZUAL ONLINE MARKETING WARNING: Your old webpage’s ability to show up on the first page of searches that make you money is SERIOUS TROUBLE!
Millennial Marketers are taking over the first page and nothing can seem to stop them! Search Engine queries everywhere are being dominated by You Tube thumbnail picture image icons, and way before your website again overtakes that first page listing from the Millennial, the young Millennial’s own Vimeo video blog posting will show up fist in it’s place on the first page of organic searches done in local markets.
Music Videos will be the new wave of the future, and online video marketing and independent, local live music artists and crafty ADD Millennial Hyper Creators will again take the MainStage, revealing a new hybrid creative nerd caste that will rise to superstardom by making the best local businesses continue over and over again, to show up on the first page of search engine queries that directly identify with the way you local or small Richmond, Charlottesville Virginia business makes money……
Using the iPad and iPhone to create, edit, produce, direct, upload and distribute your online digital music video iPad productions is critical in this modern day and age, in order to set yourself apart from others that are saturating the online music industry…..
It’s imperative that you learn how to upload and edit your own search engine optimized media for your music videos, so that they are able to be viewed and noticed, so that ultimately they can be shared and distributed without you having to do anything…..ANYWAY, the point again, is to give you some graphic media and video examples of how you can create more page rank influencing digital video media for social media distribution and the appropriate base demographic building push for your digital online video social marketing campaign.
Online video advertising and marketing will be consumed by your local Cville business’s ability to permeate into local social media networks and cultivate and maintain, important, worthwhile, social media relationships with the right people in the right place. The onslaught of social media represents, again another indicating factor that the whole internet is being vacuumed up and reversed in the way that it s catalogued and the way that posts, websites, and media are ranked and posted on the first page for years to come…..
Creating quality blogs that will get your business traffic consistently while aiding your website’s page ranking
Marketing your small business online is all about creating interesting, relevant, original content. Two things you must know about what different media will gain you which advantages or not, and how to craft an efficient template for distribution, will make all of the difference in the success of your overall campaign.
The first thing to know is that the “better” your media, the more “points” Google will award your post, and consequently, the more likely Google is to place your media at the top of a related search query. Now remember, it’s all of these tips in aggregate, so I’m sure some people would say that it doesn’t do much, and if they mean vs a video, then of course they’d be right. But it’s all about the little steps, that add up to make a large difference in the end.
Right down to taking the time to identify the right long tail keyword SEO plan. Don’t let anyone tell you what should make perfectly good sense to you, if it’s explained right the first time…..People will say anything to get what they want, or just to flat out be right, or to try and ‘put you in your place’…..and if you only talk to a few people about SEO, it can be very misleading and VERY confusing.
I want you to do me a favor, a little exercise with me, somewhat Socratic, and you can draw your own conclusions. I want you to clear your mind of any judgements or opinions ESPECIALLY negative views skewed by some event in the past, or something you heard. Just consider things at your own pace and draw your own conclusions….from scratch. I’ll cover photographs today, but quickly cover all I know so we can start learning together…..at least I hope someone will give their opinion so I can play with others!
I put it like this b/c I don’t have a horse in the game; meaning it makes no difference to me whether you believe my opinion about what SEO is or my personal answers about how to approach your own small or local online marketing campaign. I just really enjoy thinking, and sharing and learning, and growing collectively stronger, and more capable as a connected people. So I’d love to hear everyone else’s opinion and ever-changing conclusions about these topics, I certainly don’t claim mine is right, it’s just my own logical thought pattern and the conclusions I have to work with, based on the success and proof I have and have had….nothing more.
Heck, I’d concede that I could have gotten lucky twice or three times in a row……but I think we all know that Google doesn’t allow for that casino conveinence! So, anyway, I’m just sharing and learning and growing myself……here is how I have drawn conclusions, from asking myself: WWGOODO? What would Google do?
I can pretty much count on the certainty of what I assume Google will do, because they have a straight forward objective, with zero room for error, or social uproar rather. Google is hear to make money like everyone else. They make money by providing a service to businesses. Advertising and exposure to the right people: arguably not only the most important thing your business can do as a business, but maybe even more important than what your business is.
Even if it’s a bad business you can make plenty of money before you eventually lose (and all bad things, unmoral things, evil, weak, carless, and just plain illegal and bad for the people of our world ideas and businesses will come to a certain end, the people will not tolerate it, and they shouldn’t ever have to). Point is if you have a great product and can’t get in front of the right people, then you’ll make way less money than even the “bad” business because of what I hope are obvious reasons. Don’t tell me that word of mouth will do it, because speaking in majorities, word of mouth can only reach so many people in time, and the “bad business” that marketing perfectly to everyone in the country, at least got one sale before they were exposed! And your small business, most likely would take a lifetime to sell that many units, no matter how good the product was, by word of mouth alone in the exact same situation. Sorry, I am incredibly too verbose, I just seek to explain the details, sorry.
So what is a ‘better’ picture? Think logically from the standpoint of Google, whose job is basically to make sure that relevant, helpful posts, appear in the the top of your searches, AND to make sure that fraudulent companies, trying to appear relevant to your search, but that are really trying to market you something else, don’t appear in front of legit companies…….What does this tell you? It tells you that logically a higher resolution photo, probably means your company took extra effort to create a portfolio, with a photographer with an expensive camera, or whatever. A machine, copying and pasting could not easily do this and maintain a super high quality. At least its A LOT more likely that a legit company did it.
All signs that you are a legitimate company, and not one falsifying data. So craft media with good, quality photos, along with inviting, interesting, engaging text to draw your readers in. Just remember that no text you could possibly write will catch their eye like a photo, so make sure its the first thing they see when they go to view your post so you get the best chance at engaging them.
NOW THIS MAY NOT BE THE MOST ENGAGING PHOTO, SO I CAN QUICKLY GO TO PHOTO SHOP AND TRY TO MANIPULATE A MORE INTERESTING, OR MORE EYE CATCHING, GRAPIC.
this one is much more interesting…………. though I must admit, that I do NOT have the persimmon of this cabinetry shop to run this marketing, I am merely using this as a graphic design image possibility. If you actually wanted cduystom cabinetry, you’d have to go to the best custom kitchen and fine furniture design shop in virginia, Jaeger & Ernst, at http://www.JaegerAndErnst.com