HOW TO SEO: Lawyers and Attorneys Richmond Virginia Washington DC

HOW TO SEO: Lawyers and Attorneys Richmond Virginia Washington DC

 How to show up on Google, Bing and Yahoo, if you are an attorney or criminal defense lawyer in Richmond Virginia, or Washington DC.

The first thing that you want to to identify a niche market of law, that is your main focus.

Many rising defense attorneys or aspiring DUI lawyers, May very well, quickly, tell you “I don’t have A niche or a focus, I do it all”.  I totally understand this sentiment, I do not disbelieve anyone, but despite that answer, or its validity, a niche focus must be determined.

It is all too common, not only for lawyers and defense attorneys, but for every business, to respond to what they do best, by saying everything. If can, just for a moment,  separate our instinctive nature to be the best at everything, and instead answer the question for the real reason is being asked. 

You establish your niche, to determine, the strategy for your lawyer or defense attorney’s upcoming online advertising marketing campaign.  Meaning, even if you are the best of everything you must start somewhere, and the first place should be for you to identify what it is you are “extra extra best” at, as a defense attorney or DUI Lawyer.  

This can be explained in no better way, then by the example I am already giving by default, as I walk you through this process. Noticed that each time identify both lawyer and attorney, and when possible, designate that I mean to speak about a “DUI attorney or a defense lawyer”. 

This is because, when writing or creating an online digital publication, for online marketing, everyone must keep in mind, that the words they use, will be exactly the words identified with the visibility online, of that publication.

Meaning, that in this instance even I am attempting to make it clear, that even though I would like to post for all types of LAWYERS, and their online marketing, I know the reality is more difficult than that, and so I apply the niche identification of, DUI or defense, before I use the word lawyer or attorney. This is solely and specifically, to reduce my competition online, concerning the visibility and posting power of this page publication.

For instance, you might be a lawyer in Richmond Virginia that mainly makes money taking DUI cases. Another example, would be a Washington DC attorney that specifies in traffic violations, or marriage separation law.  

 Once you have established your niche law market, in your Washington DC, or Richmond, Virginia area, you then focus on the engineered outline of your online Digital publishing template.

To save time and money, it is extremely important that you first and foremost, craft a template from which you will drag-and-drop media and text into, for future, drag-and-drop style online publishing.

Now the methodology that you take from the get-go, will depend on where you are at this point, as far as the size and detail of your aggregate online digital assets.  Meaning, do you have a webpage, a blog, for a particular niche, so that you and actively engaged in for business?

 To be continued….

About the Author
Online video marketing company focused on the social media video SEO digital creation and distribution of organic, content video marketing for Virginia businesses to use within their internet advertising campaign in 2015-2016. Marketing online with video is the key to organic page ranking and search visibility for your local Cville business. Search engine optimization, video blogging and social network linking and distribution will be the deciding factor to your visibility on the first page of searches on Google, Bing and Yahoo. Promoting small business through online digital marketing, with a focus on video, SEO, and social media interaction. Helping local small business create graphic design, video, imaging, personality branding, and humanize their product or service to be successfully introduced into social media. Because there is only one sure way to get through......come to their mind at the right time! Jingles make people remember, absent of tangible marketing in view. Humanizing makes you more like a 'buddy' and people always refer their friends first, if they have a specialty they think would help the situation. Social media, video, branding and theme songs, all online, accomplishes all of this. People shop on the web, they hangout on the web, they get references for products or companies and talk to their friends about them first, many times before any interaction with the company or product takes place. The different social media sites or platforms are really just different "hang out" areas or buildings where the architecture and manner of interacting is just a little different. Pinterest may have boards of pictures, where Twitter may quick link ideas and thoughts, where Facebook and Google + offer all types of media and communities and pages within which to interact. Then You Tube does just videos and so on. Well it's easy to get caught up in the scare and concern of content being on all different types of social media sites, but look at it another way. These are just different places that people are looking for and asking questions about services or products they like or want to buy. YOUR job as a business is to be visible within these different platforms when someone types in a search that identifies with your business and potential cliental.

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