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Why is Online Marketing better served to optimize for Long Tail Keywords, when your INSTINCT is to spend you online marketing money on the SHORT TAIL KEYWORD?!
Online Consumers, trying to connect with your business, company or service, will type in LONG tail keywords, once they have done some prior research into the details of what they are searching for….
Long Tail Keywords have much higher conversion rates than short tail keywords, because when the online consumer types in a long tail keyword, they are much more prepared and often searching to buy or connect with the service right then and there.
Online Marketing is done on the front pages of the SERP, or Search Engine Results PageS
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